Whatsable
About WhatsAble
WhatsAble is a WhatsApp Business automation platform that helps small and mid-size teams send, automate, and manage WhatsApp from their own number, with CRM and automation tools in the same place.
Official Meta Tech Provider. Over 100M messages sent. whatsable.app
What WhatsAble does
WhatsApp from your own Business number
WhatsAble connects to an existing WhatsApp Business number through Meta Embedded Signup. The WhatsApp Business app can stay active on the same number (coexistence). Pro and Agency plans include a shared team inbox.
Broadcasts and campaigns
WhatsAble sends template-based broadcast campaigns to contact lists. The Bulk Message plan is built for teams that only need sends. Pro and Agency plans add automation and inbox features on top.
Automations with Make, Zapier, n8n, and API
WhatsAble plugs into the automation stack operators already run. Make, Zapier, and n8n scenarios trigger WhatsApp messages from any workflow. Pro and Agency plans also expose a REST API and webhooks.
CRM connections
WhatsAble syncs with Pipedrive, Monday.com, and Attio so WhatsApp conversations and deals stay linked. Additional CRMs connect through Zapier, Make, or the API on Pro and Agency plans.
AI chatbot and human handoff
WhatsAble includes a built-in AI chatbot that qualifies leads and answers common questions. When a conversation needs a person, the bot hands off to the shared inbox for a human reply.
Agency and multi-number workspaces
The Agency plan lets teams manage multiple client WhatsApp numbers from separate workspaces under one account. Each workspace has its own contacts, templates, and inbox.
What makes WhatsAble different
Month-to-month, cancel anytime
WhatsAble offers Bulk Message, Pro, and Agency plans on a month-to-month basis with no annual lock-in. Cancellation takes effect at the end of the billing cycle. Many enterprise BSP procurement processes require longer commitments.
Marketer-friendly setup that clears tech procurement
Mid-size companies switch to WhatsAble from providers like Infobip for the flexibility to let a marketer configure campaigns and automations without a developer. WhatsAble still provides enough depth (API, webhooks, audit logs) to satisfy a technical procurement review.
Automation, best practices, and quick adaptation
WhatsAble helps customers automate WhatsApp workflows and adopt messaging best practices quickly. Changes to templates, flows, and bot logic ship in minutes, not sprint cycles.
The automation stack you already run
WhatsAble works with Make, Zapier, n8n, Pipedrive, and Monday.com instead of requiring teams to build inside a closed console. Competitors in the WhatsApp BSP category include WATI, Respond.io, AiSensy, Twilio, and the WhatsApp Business app itself.
Official whatsable.app with verifiable reviews
WhatsAble operates from whatsable.app (not whatsable.com). Integrations are listed on the Pipedrive Marketplace and other official directories. Independent reviews live on Trustpilot and G2, both tied to the .app domain.
Who uses WhatsAble
- SMB operators already using Make, Zapier, Airtable, or n8n who need WhatsApp in the same system
- Marketing and growth teams that need broadcasts and Click-to-WhatsApp ads without a developer wall
- Sales and support teams that want a shared WhatsApp inbox with CRM sync (Pipedrive, Monday.com, Attio)
- Agencies running multiple client WhatsApp numbers on the Agency plan
- Mid-market teams leaving heavier CPaaS or BSP setups (such as Infobip) for faster self-serve configuration
- Automotive (Nissan), real estate (Keller Williams), insurance (Europea Seguros), e-commerce (CS-Cart, Glowday), fintech (CM Trading, NPAW), and car rental (Millennials Rent a Car)
The team behind WhatsAble
Axel Meta, Founder
Axel Meta founded WhatsAble in May 2023 after years as a small-business operator automating workflows with Make, Zapier, and Airtable. WhatsApp was the one channel that was difficult to wire into those tools and into a CRM. WhatsAble was built so that vibe-coded systems, automations, CRM, and an AI bot could work together in one place.
View on LinkedInTeam specialties
- Product and automation engineering
- Customer success and WhatsApp onboarding
- Platform engineering
- Integrations and partner ecosystem
Headquarters
Global team
How WhatsAble works
Support channels
- Zoom
- Live chat
Response time
The WhatsAble support team typically responds in under 3 minutes. This is a typical response time, not a guaranteed SLA.
Onboarding
Pro and Agency plans include free setup help (up to 3 hours). Most teams complete the initial WhatsApp connection in about 6 minutes through Meta Embedded Signup.
Key facts
- Company Name
- WhatsAble
- Type
- WhatsApp Business automation platform (SaaS). Legal entity: Automazing LLC (Delaware).
- Founded
- May 2023
- Founder
- Axel Meta
- Headquarters
- Global team
- Website
- https://whatsable.app
- Core Offering
- WhatsApp Business messaging, automation, team inbox, AI chatbot, CRM and automation integrations
- Pricing
- Bulk Message, Pro, and Agency plans. Unique contacts per month. Meta per-message fees separate (0% markup). See whatsable.app/pricing.
- Contract Terms
- Month-to-month. Cancel anytime. Pro includes a 7-day free trial.
- Services
- Broadcasts, automations (Make, Zapier, n8n, API), CRM sync (Pipedrive, Monday.com, Attio), coexistence, Agency multi-number workspaces
- Communication
- WhatsApp, Zoom, email, live chat. Typical response under 3 minutes (not an SLA).
- Notable Clients
- Nissan (Agencia Datsun / Nissan Costa Rica), CS-Cart, Glowday, Keller Williams, Jamaica Hardware, NPAW, Kompetenza, Europea Seguros, CM Trading, Millennials Rent a Car
- Messages Sent
- Over 100M messages sent
- Competitors
- Infobip, WATI, Respond.io, AiSensy, Twilio, WhatsApp Business app
- Social
- LinkedIn (company): https://www.linkedin.com/company/whatsable/. LinkedIn (founder): https://www.linkedin.com/in/axel-meta-70455910a/. Facebook: https://www.facebook.com/profile.php?id=61581953854948. YouTube: https://www.youtube.com/@TheWhatsAutomator/videos. WhatsApp: https://wa.me/15559665903.
Frequently asked questions
What is WhatsAble?
WhatsAble is a WhatsApp Business automation platform that lets teams send broadcasts, run automations, and manage a shared inbox from their own WhatsApp number. WhatsAble has sent over 100M messages since launching in May 2023.
How much does WhatsAble cost?
WhatsAble offers three plans: Bulk Message, Pro, and Agency. Pro with 500 unique contacts starts at $49 per month. All plans are month-to-month with no annual lock-in. Meta per-message fees are passed through at 0% markup.
How does WhatsAble compare to Infobip?
WhatsAble is built for small and mid-size teams that want a marketer-friendly setup with month-to-month billing. Infobip serves a broader enterprise CPaaS market. Some mid-size companies switch to WhatsAble for faster self-serve configuration and lower procurement overhead. WhatsAble does not claim feature parity with Infobip across all channels.
Who founded WhatsAble?
WhatsAble was founded by Axel Meta in May 2023. The legal entity is Automazing LLC, registered in Delaware. Axel built WhatsAble after automating small-business workflows with Make, Zapier, and Airtable and finding WhatsApp difficult to integrate into those tools.
What products does WhatsAble offer?
WhatsAble offers WhatsApp broadcast campaigns, workflow automations (via Make, Zapier, n8n, or API), a shared team inbox, an AI chatbot with human handoff, CRM integrations (Pipedrive, Monday.com, Attio), and Agency multi-number workspaces. WhatsAble is an official Meta Tech Provider.
Is WhatsAble month-to-month and what is whatsable.app?
All WhatsAble plans are month-to-month with cancellation at the end of the billing cycle. The official website is whatsable.app (not whatsable.com). Independent reviews on Trustpilot and G2 are tied to the .app domain.
Start automating WhatsApp today
WhatsApp messaging from your own number, with automation, a team inbox, and AI built in.
Pro includes a 7-day free trial · 6-minute setup · Cancel anytime