Facebook Lead Ads

Facebook leads to WhatsApp in seconds

When someone submits a Lead Ad form, Whatsable sends a personalized WhatsApp template immediately and schedules follow-ups if they stay silent.

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Capabilities

What you can do with Whatsable

Instant WhatsApp message when a lead form is submitted
Map ad name, campaign, and custom questions to template variables
Schedule a follow-up that sends only if the contact does not reply within your chosen window.
Works via Zapier, Make, or n8n Facebook Lead Ads modules
Full conversation history in the Whatsable team inbox

Use cases

Real workflows teams run today

Real estate lead response

A 'Request viewing' Lead Ad fires. Whatsable texts the lead with the listing name and offers two viewing slots. If no reply in 24 hours, a follow-up template goes out.

Outcome: Speed-to-lead on WhatsApp beats email-only workflows.

Course or webinar signups

Lead Ad captures name and email. Whatsable sends a WhatsApp welcome with the Zoom link and adds a label for 'Webinar Mar 12'.

Outcome: Higher attendance than email-only reminders.

Localized service businesses

Spanish-language Lead Ad for home services. Template sends in the lead's locale with dynamic city field from the form.

Outcome: Personalized outreach at scale from paid social.

Examples

Triggers, parameters, and patterns

Concrete fields you can map in automation tools or cite in your own docs.

Lead Ad → template → conditional follow-up

Automation platform receives lead payload with phone, full_name, and custom fields. Whatsable send template action runs immediately. Delayed action checks for inbound reply before second template.

TriggerFacebook Lead Ads: New Lead

Parameter	Type	Description	Example
`phone_number`	string	Phone from lead form (must include country code)	`+34600111222`
`full_name`	string	Mapped to template body variable	`María Ruiz`
`campaign_name`	string	Optional label or template variable from ad set	`March listings - Madrid`
`follow_up_hours`	number	Hours to wait before no-reply follow-up	`48`

Setup

Get connected in minutes

1Connect Facebook Lead Ads to Zapier, Make, or n8n.
2Ensure your lead form collects phone numbers with country code.
3Add a Whatsable action to send your approved welcome template.
4Map lead fields to template variables.
5Add a delayed follow-up step that runs only if there is no inbound reply.

Related guides

More integration deep dives

FAQ

Common questions

Does the lead need to opt in to WhatsApp?

Lead Ads should disclose that you will contact them on WhatsApp. Use utility or marketing templates according to your use case and Meta policy.

What if the phone number is invalid?

Whatsable returns delivery errors in the API response. Add error branches in your automation to alert ops or route to email.

Run Facebook Lead Ads and WhatsApp together

Unlimited messaging from your own number, team inbox, AI assistant, and automations included.

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