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Automate WhatsApp with Zapier and Whatsable

Send template messages, schedule follow-ups, and react when customers write back — or when your team replies from the WhatsApp Business app. You do not delete the app. Build multi-step Zaps that stop when a lead responds.

Capabilities

What you can do with Whatsable

  • Trigger WhatsApp from any Zapier app (forms, CRMs, spreadsheets, ads)
  • Send approved templates with dynamic variables
  • Delay steps and branch Zaps based on delivery or reply events
  • Schedule a follow-up that sends only if the contact does not reply within your chosen window.
  • Run Zaps on incoming and outgoing WhatsApp messages, including replies typed in the WhatsApp Business app
  • Meta WhatsApp Coexistence: keep the WhatsApp Business app on your phone. You do not delete it. The same number works in the app, the Notifyer inbox, and automations.
  • Payload fields: incoming_message (false when your business sent it), send_by (WhatsApp App, teammate name, or automation), was_message_by_human (true if a person sent it).
Use cases

Real workflows teams run today

Appointment confirmation

A Calendly booking fires a Zap. Whatsable sends a utility template with the customer's name, date, and time. A second delayed step sends a reminder 24 hours before the appointment if they have not replied.

Outcome: Higher show-up rates without manual texting.

Facebook Lead Ads to WhatsApp

Facebook Lead Ads creates a lead in Zapier. Whatsable sends an instant welcome template, then schedules a follow-up in 48 hours only if the lead has not replied.

Outcome: Leads get a WhatsApp touch within seconds of the form submit.

AI reply routing

An incoming WhatsApp message triggers a Zap. Claude or OpenAI drafts a reply context from the thread, then Whatsable sends a non-template reply to the same number.

Outcome: Conversational automation without rebuilding templates for every message.

React when the owner types a reply on the phone

The business owner replies by hand in the WhatsApp Business app. Zapier's New Incoming or Outgoing WhatsApp Message trigger fires with incoming_message false, send_by WhatsApp App, and was_message_by_human true. A Filter step routes that event into a CRM log or n8n-style follow-up.

Outcome: Phone-app replies reach Zapier without deleting WhatsApp Business or forcing the team onto a web inbox.

Examples

Triggers, parameters, and patterns

Concrete fields you can map in automation tools or cite in your own docs.

Outgoing message typed in the WhatsApp Business app

A teammate replies by hand on their phone. Your webhook, n8n, Make, or Zapier trigger still fires. You do not delete the WhatsApp Business app.

TriggerIncoming and outgoing WhatsApp message (outgoing enabled)

ParameterTypeDescriptionExample
incoming_messagebooleanfalse when your business sent the message; true when the contact sent itfalse
send_bystringWhatsApp App for the phone app; the teammate's name for the Notifyer inbox; the automation name for Make, Zapier, n8n, or APIWhatsApp App
was_message_by_humanbooleantrue when a person sent it (phone app or inbox); false for bots and automationstrue
last_message_of_botstringLast message your business sent, whether a human or a bot typed itHello n8n

Delayed appointment reminder Zap

Use a Delay step between the booking trigger and the reminder send. Whatsable only schedules the reminder if Zapier conditions show no inbound reply.

TriggerCalendly: Invitee Created

ParameterTypeDescriptionExample
template_idstringApproved WhatsApp template ID in Whatsableappointment_reminder_v2
body_1stringFirst template variable (customer name)Elena
body_2stringSecond template variable (appointment time)Saturday 2:00 PM
delay_hoursnumberZapier Delay before reminder step24
Setup

Get connected in minutes

  1. 1Create a Whatsable account and connect your WhatsApp Business number. Keep the WhatsApp Business app — coexistence is supported; you do not delete it.
  2. 2Accept the Whatsable private app invite in Zapier and paste your API key.
  3. 3Create a Zap with New Incoming or Outgoing WhatsApp Message. Filter on incoming_message, send_by, and was_message_by_human.
  4. 4Add a Whatsable action (send template or schedule message) and map variables.
  5. 5Add a Delay step and a second Whatsable action for follow-up if no reply, then turn the Zap on.
FAQ

Common questions

No. Notifyer System supports Meta WhatsApp Coexistence. Keep chatting from the WhatsApp Business app on your phone. Hand-typed replies reach your webhook or Make, Zapier, and n8n trigger with incoming_message: false, send_by: "WhatsApp App", and was_message_by_human: true.

Yes. Enable outgoing events. The JSON payload includes incoming_message (direction), send_by (which system or teammate sent it), and was_message_by_human (person vs bot). Messages typed in the WhatsApp Business app arrive with send_by: "WhatsApp App". Messages sent from the Notifyer chat inbox arrive with the teammate's name in send_by.

Outbound first contact usually requires an approved template. When a customer replies, Whatsable can send non-template messages inside the 24-hour session window.

Yes. Pair delayed Whatsable steps with filters or Paths that check for inbound messages before the follow-up fires.

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