Whatsable
Send WhatsApp Message
Sends an approved template any time, or a free-form message within 24 hours of the contact's last message.
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Zapier integration
Zapier integrationWhatsApp Zapier integration
Connect WhatsApp to thousands of apps with the Whatsable Zapier integration. Trigger Zaps from incoming messages, send templates and free-form messages, and schedule follow-ups with reply conditions.
Capabilities
What you can do with Whatsable
- Trigger WhatsApp from any Zapier app (forms, CRMs, spreadsheets, ads)
- Send approved templates with dynamic variables
- Delay steps and branch Zaps based on delivery or reply events
- Schedule a follow-up that sends only if the contact does not reply within your chosen window.
- Run Zaps on incoming WhatsApp messages.
- Keep the WhatsApp Business app on your phone. The same number works in the app, your Whatsable inbox, and your automations.
Triggers and actions in Zapier
Schedule a Follow-Up Message
Schedules a follow-up with an optional reply condition or label condition.
Update a Contact
Updates contact fields and adds or removes labels.
Get Delivery Status of a Message
Returns the delivery status of a sent message.
Use cases
Real workflows teams run today
Appointment confirmation
A Calendly booking fires a Zap. Whatsable sends a utility template with the customer's name, date, and time. A second delayed step sends a reminder 24 hours before the appointment if they have not replied.
Outcome: Higher show-up rates without manual texting.
Facebook Lead Ads to WhatsApp
Facebook Lead Ads creates a lead in Zapier. Whatsable sends an instant welcome template, then schedules a follow-up in 48 hours only if the lead has not replied.
Outcome: Leads get a WhatsApp touch within seconds of the form submit.
AI reply routing
An incoming WhatsApp message triggers a Zap. Claude or OpenAI drafts a reply context from the thread, then Whatsable sends a non-template reply to the same number.
Outcome: Conversational automation without rebuilding templates for every message.
Coming from Twilio
Templates, inbox and Zapier without writing code
Connect your own WhatsApp number to Whatsable, then use the Whatsable app in Zapier to send approved templates. Your team answers in the shared WhatsApp inbox. You do not write code or build your own inbox. If your number is on the WhatsApp Business app, you don't delete the app. With Coexistence your team keeps replying from the phone on the same number.
0% markup on Meta fees: Meta bills you directly at its own rates, and Whatsable adds nothing extra on Meta's rates, on every plan. When you turn on a Zap, the Whatsable trigger is set to incoming messages. To act on messages you send, use a Whatsable outgoing webhook with outgoing messages turned on.
Whatsable webhooks pageExamples
Triggers, parameters, and patterns
Concrete fields you can map in automation tools or cite in your own docs.
Delayed appointment reminder Zap
Use a Delay step between the booking trigger and the reminder send. Whatsable only schedules the reminder if Zapier conditions show no inbound reply.
TriggerCalendly: Invitee Created
| Parameter | Type | Description | Example |
|---|---|---|---|
template_id | string | Approved WhatsApp template ID in Whatsable | appointment_reminder_v2 |
body_1 | string | First template variable (customer name) | Elena |
body_2 | string | Second template variable (appointment time) | Saturday 2:00 PM |
delay_hours | number | Zapier Delay before reminder step | 24 |
Setup
How to set up the WhatsApp Zapier integration
- 1Copy your Whatsable API key Go to Settings → API keys in your Whatsable account and copy your Whatsable API key.
- 2Create a Zap In Zapier, create a new Zap. Use the Whatsable trigger, or start with a trigger from another app.
- 3Connect your Whatsable account When Zapier asks you to sign in, paste your Whatsable API key.
- 4Add the send action Add the Send WhatsApp Message action. Choose an approved template or a free-form message for the 24-hour window, then map the phone number and variables.
- 5Schedule a follow-up Optional: add the Schedule a Follow-Up Message action with a reply condition or label condition.
- 6Test and publish Test the Zap and publish it.
Limits and requirements
- Available on Pro and Agency plans only
- Free-form messages (text, image, video, document, audio) send only within 24 hours of the contact's last message. Use an approved template otherwise
- Phone numbers must be digits only, full international format, no plus sign, spaces or dashes (e.g. 14155550187)
Related guides
More integration deep dives
FAQ
Common questions
Outbound first contact usually requires an approved template. When a customer replies, Whatsable can send non-template messages inside the 24-hour session window.
Yes. Pair delayed Whatsable steps with filters or Paths that check for inbound messages before the follow-up fires.
When you turn on a Zap, the Whatsable trigger is set to incoming messages. Messages you send, including replies your team sends from the WhatsApp Business app on the phone, reach the Whatsable outgoing webhook when outgoing is turned on.
Run Zapier and WhatsApp together
Unlimited messaging from your own number, team inbox, AI assistant, and automations included.
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