Whatsable
WhatsApp follow-up automation that stops when the lead replies
Most leads do not answer the first message. Whatsable follows up on your own WhatsApp Business number, in one of two ways: scheduled follow-ups that you write and trigger from Whatsable, Zapier, Make or n8n, or an AI agent that writes again when a lead goes quiet. Both stop the moment the lead replies, and your team takes the chat when a person should.
Follow-ups are on the Pro and Agency plans. They run on your own number, alongside the WhatsApp Business app.
Scheduled follow-ups, or an AI agent that follows up for you
Use one, or both on the same number. A scheduled follow-up sends the message you wrote. The AI agent writes each follow-up from the last conversation and your instructions.
You write the message. It stops on reply.
Set a condition, like “no reply after 2 days,” and Whatsable sends the next message automatically. The moment someone replies, it stops. Trigger follow-ups from any event, inside Whatsable or from Zapier, Make, n8n, the REST API, and more.
- A form, a CRM stage or a booking can start the sequence.
- Each message is the text or the approved template you chose.
- The sequence pauses when the customer responds, so nobody gets a follow-up after they answered.
- Pipedrive deals and activities can drive follow-ups from your pipeline.
Best for: A fixed sequence you plan in advance, started by an event in your stack.
The agent writes again when a lead goes quiet
After a message from the agent or from you gets no answer, the agent can write again on the schedule you set. Each follow-up refers to the last conversation instead of repeating the same paragraph, and says what your follow-up instructions allow.
- Budget: how many follow-ups it may send while the lead stays silent. When they reply, the budget starts over.
- Timing: the first wait, the gap between follow-ups, and how long it keeps trying.
- Quiet hours and quiet days in your timezone are skipped.
- Follow-ups can come sooner, evenly spread, or closer to the deadline.
- Your own instructions decide what each follow-up may say, such as an offer you want to mention.
Best for: Leads who ask questions, where the next message depends on what they said.
Which follow-up fits which job
| What to compare | Scheduled follow-ups | AI agent follow-ups |
|---|---|---|
| Who writes the message | You, in advance. | The agent, from the last conversation and your follow-up instructions. |
| What starts it | An event in Whatsable, Zapier, Make, n8n, or the REST API. | A message from the agent or from you that gets no answer. |
| Timing | The condition you set, like “no reply after 2 days.” | First wait, gap, how long it keeps trying, and quiet hours and days. |
| When it stops | The moment the lead replies. | The moment the lead replies. The budget starts over. |
| Outside the 24-hour window | Send an approved template. | Drafts a template for Meta to approve, within a weekly limit you choose. |
| Plans | Pro and Agency | Pro and Agency |
Who writes the message
- Scheduled follow-ups
- You, in advance.
- AI agent follow-ups
- The agent, from the last conversation and your follow-up instructions.
What starts it
- Scheduled follow-ups
- An event in Whatsable, Zapier, Make, n8n, or the REST API.
- AI agent follow-ups
- A message from the agent or from you that gets no answer.
Timing
- Scheduled follow-ups
- The condition you set, like “no reply after 2 days.”
- AI agent follow-ups
- First wait, gap, how long it keeps trying, and quiet hours and days.
When it stops
- Scheduled follow-ups
- The moment the lead replies.
- AI agent follow-ups
- The moment the lead replies. The budget starts over.
Outside the 24-hour window
- Scheduled follow-ups
- Send an approved template.
- AI agent follow-ups
- Drafts a template for Meta to approve, within a weekly limit you choose.
Plans
- Scheduled follow-ups
- Pro and Agency
- AI agent follow-ups
- Pro and Agency
The 24-hour window decides what a follow-up can say
Free text and media only work inside WhatsApp's 24-hour messaging window. Outside it, WhatsApp only delivers approved templates. A follow-up to a lead who went quiet often lands outside the window, so plan for templates.
- Inside the window, a follow-up can be free text, a file, or quick-reply buttons.
- Outside the window, scheduled follow-ups and automations send an approved template.
- Outside the window, the AI agent can draft a template. Meta reviews it, and the follow-up goes out once it is approved. You set a weekly limit on how many templates it may draft.
- Meta bills its WhatsApp fees directly, per delivered message, at its published rates. Whatsable adds 0% markup.
When a person replies, the AI steps back
Follow-up automation must not talk over your team. Chat Handoff is built in on Pro and Agency.
Reply from the WhatsApp Business app
The agent pauses on that chat, so you are not talking over each other. The same number keeps working on your phone (Meta Coexistence).
How coexistence worksReply from the Whatsable inbox
The agent steps back. You can let it take the chat back after a time you set.
The agent hands over by itself
Name the keywords that mean a customer wants a person, and describe the situations a keyword misses, such as a refund. The agent tells the customer a colleague is coming and notifies your team.
No follow-up during a live chat
A follow-up never interrupts a live back-and-forth. It only goes out when the lead has gone quiet.
Three leads, three follow-ups
The names and messages below are examples. Each one shows which part of Whatsable sends which message.
A Facebook lead form, answered on WhatsApp
A lead fills in your Facebook lead form. Whatsable messages them on WhatsApp straight away, and schedules a follow-up if they do not reply.
The first message and the follow-up come from your automation. The reply stops the sequence, and the AI agent answers from there.
Facebook Lead Ads integrationA property enquiry that goes quiet
A buyer asks about a listing. The AI agent answers from your listings file, then follows up when the buyer stops answering.
The agent follows up on the timing you set and skips your quiet hours. A price question you described as a handoff goes to a person, because the agent never makes up a price.
A quote sent, and no answer
A customer asks for a quote. Your ops tool sends it through an automation. The customer goes quiet, and the 24-hour window closes.
Outside the 24-hour window the follow-up must be a template, so the agent drafts one for Meta to approve. When your colleague replies from the phone, Chat Handoff pauses the agent.
What follow-up automation does not do
Know these before you plan a sequence.
Not on the Bulk Message plan
Sequences, follow-ups, integrations and AI agents are on Pro and Agency. Bulk Message is for template campaigns from your own number.
Compare plansTemplates need Meta's approval
Outside the 24-hour window only approved templates are delivered. A template the agent drafts waits for Meta's review, and the weekly limit you choose caps how many it drafts.
Meta's rules still apply
WhatsApp requires explicit opt-in and immediate opt-out, and does not allow unsolicited bulk messaging. Automation does not change those rules.
WhatsApp spam policyNo marketing templates to US numbers
Meta does not deliver marketing templates to US numbers. Have the US lead write to you first, then send an approved template.
WhatsApp error 131049The agent never invents a figure
Any price, discount, quantity, or numeric date that is not in your knowledge sends the chat to a person instead. Some follow-ups end with your team, on purpose.
It only uses what you grant
The agent adds the labels you allow, sends the files you list, and follows the rules you write.
Whatsable bills by unique contacts reached each month, not messages or conversations.
Two bills: Whatsable platform plan + Meta WhatsApp delivery at Meta rates, with 0% markup from Whatsable.
View pricingIf you stay on that tier and go over 500 unique contacts, you pay $13 per additional 100 unique contacts. For example, 600 unique contacts on that tier costs $49 plus $13.
Teams that automated their WhatsApp
“In less than 24 hours, our business WhatsApp was fully automated and working exactly the way we needed it. This is by far the best experience I've had with a tech tool like this.”
“Axel and his team helped me SO much with Zapier and my automations, even problems that weren't related to Whatsable. Axel went on a meeting with me the same minute I needed help.”
“I've used it twice with Make and it was easy to set up and it worked. Very good customer service by WhatsApp and the bot in the web also works good. I recommend it.”
WhatsApp follow-up automation at a glance
- Channel
- WhatsApp, on your own WhatsApp Business number
- Plans
- Pro and Agency. Pro includes a 7-day free trial
- Scheduled follow-ups
- Triggered from Whatsable, Zapier, Make, n8n, or the REST API; stop when the lead replies
- AI agent follow-ups
- Budget, first wait, gap, quiet hours and days, and your own instructions; stop when the lead replies
- Outside the 24-hour window
- Approved templates only; the agent can draft one for Meta to approve, within a weekly limit
- Chat Handoff
- A reply from the WhatsApp Business app pauses the agent; a reply from the Whatsable inbox makes it step back
- Price safety
- A price, discount, quantity, or numeric date not in your knowledge sends the chat to a person
- Testing
- A sandbox that sends nothing to WhatsApp and can skip ahead to each follow-up
- Measurement
- AI analytics show how follow-ups ended and how many got a reply
- Billing
- Unique contacts reached per month; Meta fees billed separately at 0% markup
WhatsApp follow-ups, answered
It sends the next WhatsApp message to a lead who has not answered, without someone on your team remembering to do it. In Whatsable it runs on your own WhatsApp Business number and stops as soon as the lead replies.
Yes. Scheduled follow-ups pause automatically when the customer responds. The AI agent also stops as soon as the customer replies, and its follow-up budget starts over.
A scheduled follow-up sends the message you wrote in advance, on the condition you set. The AI agent writes each follow-up from the last conversation and your instructions, within the budget, timing and quiet hours you choose. Both stop when the lead replies.
Yes, as an approved template. Outside the 24-hour window WhatsApp only delivers approved templates. The AI agent can draft one, Meta reviews it, and the follow-up goes out once it is approved. You set a weekly limit on how many templates it may draft.
Chat Handoff. If you reply from the WhatsApp Business app, the agent pauses on that chat. If someone replies from the Whatsable inbox, the agent steps back. You can set a time after which it takes the chat back.
Not if you set quiet hours and quiet days. They are skipped in your timezone, and the follow-up waits until they end.
Yes. The test sandbox uses your unsaved changes and sends nothing to WhatsApp. You can skip ahead in time to see each follow-up, and AI analytics later show how follow-ups ended and how many got a reply.
Pro or Agency. Both include sequences and follow-ups with stop-on-reply, integrations, and the AI agent. Pro includes a 7-day free trial. Whatsable bills by unique contacts reached each month, and Meta's fees are billed separately at 0% markup.
Follow up with every WhatsApp lead
Scheduled follow-ups or an AI agent, on your own number, stopping the moment they reply.
Pro includes a 7-day free trial · Follow-ups on Pro and Agency