Whatsable
Whatsable WhatsApp comparisonsWhatsable vs Pipedrive native WhatsApp
Whatsable vs Pipedrive native WhatsApp
Pipedrive now ships a native WhatsApp beta on Growth plans. Whatsable is the Marketplace Meta Tech Provider app with live chat on deals, AI handoff, and Make, Zapier, or n8n when a stage should send WhatsApp. Same CRM. Different WhatsApp stack.
The real question
Two WhatsApp paths inside Pipedrive.
Pipedrive accounts can run WhatsApp in two ways: Whatsable's Marketplace app (WhatsApp Automation Pipedrive & AI by Whatsable) or Pipedrive's built-in WhatsApp Business integration.
Both paths document Meta Coexistence: you can keep the WhatsApp Business app on the same number while CRM and Cloud API share the workload. On the Coexistence import path, both cite about 180 days of 1:1 text history; Pipedrive also documents 14 days of media on that path. Groups, Status, and Calls stay on the phone app on the Whatsable side.
Where they diverge is who builds the connector, which plan gates apply, AI and automation depth, activity sync controls, how you are billed, and how rich Meta templates can be.
- Who builds the WhatsApp path: Whatsable is the official Meta Tech Provider Marketplace app; native is built and managed by Pipedrive in the Marketplace as WhatsApp Business.
- Plan limits: native WhatsApp needs Pipedrive Growth and above, is still beta, and is not available to all customers yet. Whatsable Pipedrive panels need Whatsable Pro or Agency (not Bulk Message). Lite orgs can install Marketplace apps; they still need Whatsable Pro or Agency for the product.
- AI and Chat Handoff depth: Whatsable Pro and Agency include AI chatbot, ProactiveBot quiet follow-ups, and Chat Handoff (inbox reply stops AI; phone reply pauses it). Pipedrive's CRM for WhatsApp pages focus on Sales Inbox messaging rather than a WhatsApp-class AI bot. Make or Zapier pause is not the same as Chat Handoff.
- Automation: Whatsable Pro and Agency list Make, Zapier, and n8n for flows like sending a WhatsApp template when a Pipedrive deal changes stage, then stopping when the contact replies. Pipedrive's CRM for WhatsApp feature page notes that automation features will be available soon.
- Activity sync and capture controls (beta): Whatsable offers Activity sync in beta with intervals Instantly, 10, 30, or 60 minutes (and off), writing to Deal, Lead, Person, or Organization, with auto-create Person, Lead, or Deal and closed-deal rules. Native uses Sales Inbox and conversation linking, a different model from Whatsable activity sync.
- How you pay: Whatsable bills unique WhatsApp contacts per month with 0% markup on Meta (two bills). Native access is gated by Growth seats (integration included on plan) plus Meta per-message fees. Unique contacts are not the same unit as CRM seats.
- Templates: Pipedrive native public docs limit approved templates to a text body plus optional text header only (no image, video, or document headers, footers, or buttons). Whatsable sends Meta templates through the Whatsable product with the fuller template surface on the Whatsable side.
Feature comparison
Whatsable Pipedrive app vs Pipedrive native WhatsApp
Every Pipedrive native row is sourced from Pipedrive help, features, or pricing pages. Whatsable rows reflect live product and the Pipedrive integration page.
| Feature | WhatsableRecommended | Pipedrive native WhatsApp |
|---|---|---|
| Who builds the connector | WhatsApp Automation Pipedrive & AI by Whatsable (Official Meta Tech Provider) | WhatsApp Business by Pipedrive (built and managed by Pipedrive)Source |
| Keep WhatsApp Business app (Coexistence) | Yes. Meta Coexistence via Embedded Signup | Documented Coexistence; share number with Business appSource |
| History at connect | About six months (~180 days) of 1:1 history; Groups, Status, Calls stay on phone | Up to 180 days text + 14 days media on CoEx import; else history starts at connectSource |
| Plan gate | Whatsable Pro or Agency for Pipedrive panels; Lite+ can install Marketplace apps | Growth plan and above; beta; not available to all customers yetSource |
| AI bot / proactive follow-up | AI chatbot + ProactiveBot + Chat Handoff on Pro and Agency | Sales Inbox messaging; no WhatsApp-class AI bot on Pipedrive's CRM for WhatsApp pagesSource |
| Make / Zapier / n8n | Named on Pro and Agency | Not listed on Pipedrive's built-in WhatsApp help or CRM for WhatsApp pagesSource |
| Stage / workflow to WhatsApp | Via Make, Zapier, or n8n on Pro and Agency | Feature page: automation features will be available soonSource |
| Activity sync to CRM records | Beta: Instantly, 10, 30, or 60 minutes (and off); Deal, Lead, Person, Organization | Sales Inbox + conversation linking to deals, people, leads, projectsSource |
| Meta templates | Meta templates via Whatsable product (fuller WA template surface) | Text body + optional text header only (no media headers, footers, or buttons)Source |
| Billing meter | Unique contacts per month; 0% Meta markup (Meta billed separately) | Growth+ CRM seats; integration included on plan; Meta per-message feesSource |
Whatsable
What the Pipedrive Marketplace app adds
Whatsable lists in the Pipedrive Marketplace as WhatsApp Automation Pipedrive & AI by Whatsable, from Whatsable as an official Meta Tech Provider. Install from the Marketplace, connect WhatsApp through Embedded Signup with Coexistence, and use Live Chat on deals and people, send and schedule templates, tags, and notes from the Pipedrive panel.
Plans are Bulk Message, Pro, and Agency only. The Pipedrive integration is on Pro and Agency, not Bulk Message. Pro is $49 per month for 500 unique contacts with overage at +$13 per extra 100. Agency starts at $152.90 per month for 1,500 contacts, includes up to 100 connected phone numbers, and costs $5 for each additional number. Extra team seats start at $12 per month on Pro and Agency. Meta WhatsApp fees are a separate bill with 0% Whatsable markup.
Activity sync is still beta. Choose Instantly, every 10, 30, or 60 minutes, or off. Sync can write to Deal, Lead, Person, or Organization, auto-create Person, Lead, or Deal from inbound messages, and apply closed-deal rules (create new, continue, or reopen). AI chatbot, ProactiveBot, and Chat Handoff run on Pro and Agency. Reply from the WhatsApp Business app and the AI pauses so you can take over. Once someone on your team replies from the Whatsable inbox, the AI steps back and stops following up in that chat.
Make, Zapier, and n8n on Pro and Agency support stage to WhatsApp template to stop-on-reply style workflows. Pausing those automations when a human replies is separate from native Chat Handoff.
Pipedrive native
What Pipedrive's own pages say
Pipedrive's native integration is WhatsApp Business in the Marketplace, built and managed by Pipedrive. Public help states it is available on the Growth plan and above, is still a beta feature, and is not available to all customers yet. Access it under Tools and apps > WhatsApp with Sales Inbox and a WhatsApp tab on deals, people, leads, and projects.
Coexistence is documented: keep the WhatsApp Business app, share the number with Pipedrive, and reply from either side. On the Coexistence import path, Pipedrive cites up to 180 days of text and 14 days of media, once per number, with approval to share chat history. Without Coexistence, history in Pipedrive begins at initial connection.
Templates use Meta approval. Public overview limits templates to a text body and optional text header only, with no image, video, or document headers, footers, or buttons. Scheduling supports freeform messages, templates, and attachments with up to three pending schedules and attachments up to 12 days ahead.
Pipedrive's CRM for WhatsApp marketing page notes that automation features will be available soon. Meta message fees apply; Pipedrive's public FAQ cites the integration included on plan and Meta charges per message.
Source · Pipedrive WhatsApp integration help (sourced 2026-10-02)
Hands-on
What we saw when we used both
We walked the Whatsable Pipedrive integration flow and read Pipedrive native WhatsApp help and feature pages on 2026-10-02.
Whatsable: Marketplace install and Pipedrive panel
- Open the Whatsable listing in the Pipedrive Marketplace and install WhatsApp Automation Pipedrive & AI by Whatsable.
- Connect WhatsApp through Embedded Signup with Coexistence so the Business app stays on the phone.
- Open a deal or person record and send a template or live chat message from the Whatsable panel.
- Confirm Activity sync settings show Instantly, 10, 30, or 60 minute intervals (beta) and record targets.
Pipedrive native: public help and Sales Inbox path
- Read support.pipedrive.com WhatsApp integration: Growth+, beta, and Sales Inbox access rules.
- Follow setup help for Coexistence, 180 day text import, and 14 day media on the CoEx path.
- Note CRM for WhatsApp feature page footnote: automation features will be available soon.
Source · Pipedrive WhatsApp integration
Pricing-page gaps
Whatsable
- Unique contacts on Pro ($49/mo for 500 contacts) with overage +$13 per extra 100 unique contacts.
- Meta fees are a separate bill at 0% Whatsable markup.
Pipedrive native
- Growth list price is per CRM seat, not per unique WhatsApp contact volume.
- Native WhatsApp access sits behind Growth+; Meta per-message fees still apply.
Sourced · 2 Oct 2026 · Pipedrive pricing
Contact-volume pricing
Whatsable Pro vs Pipedrive Growth at the same contact volumes
Pair Whatsable Pro with Pipedrive Growth: the documented floor for native WhatsApp. Rows use unique contacts as the left axis for Whatsable only. Growth seat subscription price is flat on every row because Pipedrive gates native WhatsApp by CRM seats, not contact volume.
Whatsable Pro: monthly platform list (Meta delivery separate). Pipedrive Growth: US$39/mo billed annually per seat in the table column.
| Unique contacts / mo | Whatsable Pro | Pipedrive Growth (native WA floor) |
|---|---|---|
| 500 | Pro monthly: $49 (500-contact plan) | US$39/mo billed annually (US$468/seat/yr) |
| 1,000 | Pro monthly: $99 (1,000-contact plan) | US$39/mo billed annually (US$468/seat/yr) |
| 2,000 | Pro monthly: $204 (1,500-contact plan + 5 × $13 overage) | US$39/mo billed annually (US$468/seat/yr) |
| 5,000 | Pro monthly: $299 (6,000-contact plan) | US$39/mo billed annually (US$468/seat/yr) |
- Sources: whatsable.app/pricing and pipedrive.com/en/pricing (list prices checked 2026-10-02).
- Whatsable bills unique WhatsApp contacts reached that month. Pipedrive native WhatsApp access is gated by Growth CRM seats; the integration is included on plan. These are not the same unit.
- Meta WhatsApp message fees are separate on both paths.
- The Pipedrive Growth seat price shown is the annual-billing price. Pipedrive's pricing page also offers monthly billing. Checked 2026-10-02.
Pricing
How billing differs (teaser)
Both paths can use Coexistence on the same CRM. Monthly math splits on meters: unique contacts and two bills vs Growth seats plus Meta per-message fees.
Whatsable
- Unique contacts on Bulk Message, Pro, and Agency.
- Pro example: 500 contacts at $49/mo, overage +$13 per extra 100.
- Extra team seats from $12/mo.
- Pipedrive Marketplace integration on Pro and Agency only.
Pipedrive native WhatsApp
- Native WhatsApp on Growth plan and above (beta; not all accounts yet).
- Growth at US$39/mo billed annually (US$468/seat/yr) on pipedrive.com/pricing.
- Integration included on plan; Meta charges per message.
When to pick which
Which fits your situation
Pick Whatsable Pipedrive app when
- You want AI handoff, ProactiveBot, and Chat Handoff depth next to Pipedrive deals.
- You need Make, Zapier, or n8n for stage to template to stop-on-reply workflows.
- You are on or moving to Whatsable Pro or Agency for Cloud API inbox and Coexistence.
- You want the Meta Tech Provider Marketplace path plus activity sync controls (beta labeled).
Pick Pipedrive native WhatsApp when
- You are on Pipedrive Growth+ and the beta is available on your account.
- You want a Pipedrive-built Sales Inbox WhatsApp tab without a third-party WhatsApp platform.
- Your needs stay inside native messaging, templates, and deal linking with public template limits.
- You accept the public automation available soon note on the CRM for WhatsApp feature page.
FAQ
Common questions
Yes. Both Whatsable and Pipedrive native document Meta Coexistence so the Business app and Cloud API can share the same number.
Public help states the integration is available on the Growth plan and above, is still beta, and is not available to all customers yet.
Yes. The Pipedrive integration is on Whatsable Pro and Agency, not Bulk Message. Lite Pipedrive orgs can still install Marketplace apps but need Whatsable Pro or Agency for the product.
Both paths pay Meta per-message fees. Whatsable charges 0% markup and Meta bills separately. Pipedrive public FAQ cites the integration included on plan plus Meta charges.
Yes on Whatsable Pro and Agency. Native WhatsApp does not list Make, Zapier, or n8n as part of the built-in product on public pages.
Need more than one WhatsApp number syncing into one Pipedrive org? Ask support for current Whatsable status. Pipedrive setup help cites up to 50 WABAs per company with per-user number assignment rules.
Pipedrive's CRM for WhatsApp feature page notes that automation features will be available soon. Stage-change WhatsApp automations are not described as available on that page today.
Sources
Where these numbers come from
Last verified 2 Oct 2026.
- Pipedrive WhatsApp integration help
- Pipedrive WhatsApp setup
- Pipedrive send and manage messages
- CRM for WhatsApp (Pipedrive)
- Pipedrive pricing
- Pipedrive plan features matrix
- Pipedrive native WhatsApp Business Marketplace
- Whatsable Pipedrive Marketplace listing
- Whatsable Pipedrive integration
- Whatsable pricing
- WhatsApp Coexistence hub